The blog’s dollops

There’s lots of theories on what brand tone of voice is. All I can do is give you dollop’s theory. Having defined, crafted and squeezed quite a few out over the years, I’m coming at this from a got-my-hands-dirty-down-the-word-mine point of view, not an academic one. Every brand looks, sounds and smells of something Even […]

Don’t jump at the first agency that happens to knock on your door. They may be ‘the one’, but unless you’ve fallen hopelessly, arse over tit in love, or they’ve got some compromising snaps of you at the office Christmas party, it’s worth playing the field first.

At dollop, we speak human. “Of course you do”, you might say. But this industry loves fuzzwords and psychobabble. Sounding all scientifical in the presentation, but totally befuddling for ‘normal’ people with a life to get on with. So let’s see if we can unfurrow that brow, with an explanation of a few of the words you might come across in your search for a creative agency.

At some point last year, halfway through a cylinder of Original Pringles, our Chief Dolloper, Tom, was struck mid-munch by a bonkers idea. To start a networking event. Switching off Columbo and turning to his notepad, he jotted down everything he loved about networking events. And everything that made him want to permanently live in […]

Look at a business owner’s to-do list. Underneath ‘clean out the office fridge’ and ‘remind Keith to wear trousers in the office’ you’ll probably find a year-old task dangling all by itself: ‘sort of our website’. Well now you’re here, let’s get that job ticked off your list. Because for one post only, we’re gonna […]

If plucking nostril hairs is a 5 on the international pain scale, writing your own marketing stuff is a solid 10. So there we were. A new design agency (but kinda, sorta not really a design agency) with a new website. And a whole load of word-shaped gaps that needed filling. We knew we wanted […]

New York / The Big Apple.TV remote / Zapper.Gluteus Maximus / Arse. Stuff that matters often has more than one name. Brand voice is the same. Some call it ‘Verbal Identity’; others call it ‘Tone of Voice’. But, for the sake of this post, let’s stick with ‘Brand Voice’, ‘cos that’s what we call it […]

dollop can turn its freelance talent to most things. But running the South Downs for ten hours straight is maybe a step too far. Or to be more specific, 100,000 steps too far.